Think Globally, Upload Locally

         Designing in the Saudi Arabia is still at its growing phases where everything is still new, from the presentation they presented they are not talking about designing only they are talking about thinking in general and the creative in particular. Creative thinking can be about everything starts from ads in the streets to building a new business, thinking globally its something we relate to in this new century where all the world gathered in a tiny screens as television or computer, and because of this globalization plenty of our traditions and qualities started to fade away and all the world started to look alike, and we need to save our uniqueness by uploading it locally.

Uploading locally is what we need in our daily life where we can communicate with the people in a personal level, as a designer I try to make everything I do more of global techniques but with a local touch that makes it looks like home to my target audience.

One of the best uploading locally examples in the Arab world I can say is Egypt and how they communicate to their public, all their ads, posters and movies is all about Egypt and what happens in their daily life from phrases, food or even their taxi drivers. Lebanon can come in second as how they approach their people locally, and getting their unique style in designing where you can get its Lebanese by one look. In my opinion Emirates is different where I can still see that they are trying to think locally but with an eye of a foreigner, and maybe that’s because of the foreign population they have, I would like them to go into the deep life of an emirate citizen and approach it more.

Finally, what I would say about uploading it locally as a designer in Saudi Arabia is I believe we are going to the right direction where we are growing but as a baby steps, which is more solid background we can look into in the future.


and here's some links for some video ads I liked so much and it represents the uploading it locally concept :
 Kuwaiti ad for eid  
an Egyptian ad