Designers have as much responsibility as the consumers, advertising to a product has the same effect of using it .So, according to the presentation shawn wolfe was mocking the public by having his anti branding campaign "panic now " to show how the consumer will fall into the campaign at the end and wanting the hypothetical product.
As a designer to know the effect a designer make is a first priority. Media had used the trick of making everyone wants to be special and ending up by buying the same products to feel that they can relate to a group of people, sometime they use the sense of need where the person’s wanting the product got to its highest and converted to a need. A need the person can get from not having the perfect car, its like without this perfect car that is displayed in the banner you can't get the perfect house, job or life. As a Saudi women I can see the way that consumerism had built in our society where you can't do anything without spending money, the need for every single person in Saudi Arabia to get blackberry at the same time explains it all .The repel effect that branding have is underestimated by the consumer where they fall into any trap was built for them so all what shawn wolfe is asking just for the consumers to open their eyes and be aware.
For you who didn't watch the movie the joneses here is the link streaming online movie worth the watch where it shows how the branding game is played
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